Skills, Certifications
& Awards
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I've worked within the Adobe Creative Suite since 2008 and am proficient in:
Illustrator
Photoshop
Bridge
InDesign
After Effects
Premiere Pro
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At both Tombow USA and Mimeo Photos, as head of marketing I've also provided creative direction for all photography and graphic design projects. I have nearly 10 years of experience with:
Concept development
Creative strategy and planning
Team leadership; managing designers, copywriters, and photographers
Project oversight and execution
Trend analysis
Brand stewardship
Budget and P&L management
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I love crafting compelling email content that educates and inspires action. From planning and concepting to A/B testing and KPI reporting, I have nearly 10 years of DTC email marketing experience and have used the following platforms:
HubSpot
Klaviyo
Listrak
Mailchimp
Beepro
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I spent 8 years at Tombow USA growing the brand's social presence to more than 500k engaged fans and building a thriving influencer marketing program.
Social Management Tools:
Agorapulse
Tailwind
Buffer
Later
Channel Strategy & Management:
Instagram
TikTok
Facebook
Pinterest
YouTube
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Google Ads – Measurement Certification
Email Marketing – HubSpot Academy
Klaviyo Product Certification – Klaviyo
Leading Through Inspiration – Skillsoft
Expert Insights on Delegation – Skillsoft
Taking Your Team to the Next Level – Skillsoft
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Winner of 2017 Ragan PR Daily Digital PR & Social Media Awards, Best Use of Instagram