Brand Communication
& Public Relations

In 2018, I developed an art scholarship program for Tombow in the United States as a way to deepen the brand's connection to the art education market.

I conducted extensive research into scholarships and how to implement them. Once all details of the scholarship were decided internally, I wrote all copy for the application and marketing materials to accompany the scholarship, then developed the creative brief for our in-house designer to develop the collateral.

I used Cision to pull a targeted list of journalists to pitch to, wrote the company press release announcing the scholarship, and compiled a list of scholarship boards to submit the scholarship to for posting. After the launch, I was responsible for securing the panel of judges to determine the scholarship winners, and worked closely with them to provide all applications after the application period ended.

Once winners were selected, I handled all communication with them, wrote a blog post and press release announcing the winners, and pitched to relevant media/journalists.

After managing this program from start to finish for 3 years, I extensively documented all steps and trained one of my direct reports to take over management of the scholarship.